Who Should Be Designing Corporate Websites?
Have you ever found yourself working with a client-supplied design for an interface or a design from their print/marketing company? Most companies do not realize the value of a properly designed website and will not always make the right choice in selecting the website designer. The next time you find yourself in this situation, remind them of some of the points outlined below.
The web is still very new and not much has been established in proper web design standards. This leads to many inconsistencies in the visual appeal as well as the functionality of a website. These standards should not be so strict that they confine the design to a point where there is no room for creativity, but rather a professional standard that fits the medium. For example, you would not use letterhead drawn with a crayon unless it was appropriate to your “Crayon” related business. Just as you would not hire a plumber to fix your automobile, you should not hire a print shop to design your website. Experience in this field is still very young and finding a veteran designer is extremely rare.
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